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R11s has become a new explosion in 2018, with a new growth in OPPO

In 2017, domestic mobile phone brands still kept rising, but the growth rate slowed down compared with 2016. For this phenomenon, Wu Qiang, vice president of OPPO, said, "the market size of 2017 will be over 10% year-on-year, and the high speed growth of OPPO in 2016 is not likely to grow again in a large scale, because the users' change cycle is growing longer. "

As Wu Qiang said, the third party Research Institute, Counterpoint, also published reports that the average global consumer changes a cell phone every 21 months on average, while the Chinese change the average 22 months, and in the world's ranking, it belongs to a lower frequency country.

The distance from OPPO to R9 is now close to the average replacement period of Chinese people, which is a good news for OPPO. Because, according to research data released by micro-blog and Sano, leather cell phone case patterns OPPO's brand retention rate is second only to iPhone, and users who have bought OPPO will continue to choose OPPO as the preferred purchasing objects when they choose to change planes.

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In the world, OPPO has more than 200 million young users. According to 53% user loyalty, the growth of R11s is overwhelming. In fact, since the R11s listed, there has been a sign of the explosion, in the first day, the R11s line 30 minutes after the opening of the Jingdong, Tmall, suning.com, the three major platform 25003000 yuan mobile phone single product sales of the first; also on the top of the November third weeks of China's best selling mobile phone list, and won the third week of November Chinese hands. The champion of the 20002999 dollar best-selling machine.

Many people may wonder why OPPO user loyalty can lead the way. This should be attributed to the corporate culture of OPPO and the strategy of fine quality. OPPO is always concerned with the division of the product, the core needs of the young users, and the resources of R & D, production and channels are concentrated, and the young people are created by the rhythm of 23 styles each year. However, energy phone skin pro the old users' highly recognized OPPO brand and maintained a steady growth in the global market growth.

For the coming 2018, Wu Qiang, vice president of OPPO, said, "the entire smartphone industry will be in a stable stage before the arrival of 5G, and the mobile phone industry may have a new round of growth by the time of commercial 5G in 2020. "It seems that OPPO is ready for a protracted war. Before the 5G is formally commercially available, OPPO will continue to meet the needs of young users by digging up existing technologies and increasing investment in new technologies to make more new users feel good at the same time, while maintaining the old users.

For 5G, OPPO also completed the layout ahead of time. As early as 2015, OPPO had formally established a communication standard team, and began to participate in 5G research and development at the beginning of the 5G standard; and co developed with well-known universities and colleges such as New York University, Beijing University of Posts and Telecommunications and so on, including networks, terminals, applications, and so on, samsung galaxy s5 flip cases OP PO has a deep reserve. At the same time, in the internationally renowned standard organization 3GPP, the number of papers submitted by OPPO occupies the forefront of the global terminal companies with certain international influence.

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Based on the present and looking forward to the future, the continued hot sale of the R11s series will help OPPO maintain steady growth in 2018.

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